题文
B
Taste is such a subjective matter that we don’t usually conduct preference tests for food．The most you can say about anyone’s preference is that it’s one person’s opinion．But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke, or Diet Pepsi．These were people who thought they’d have no trouble telling their brand from the other brand．
We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished．
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand．In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all four samples wrong．Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
41．According to the passage the preference test was conducted in order to ________．
A．show that a person’s opinion about taste is mere guesswork
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person’s drinking
D．reveal which cola is more to the liking of the drinkers
42．The statistics recorded in the preference tests show that________．
A．there is not much difference in taste between Coca-Cola and Pepsi
B．few people had trouble telling Coca-Cola from Pepsi
C．people’s tastes differ from one another
D．Coca-Cola and Pepsi are people’s two most favorite drinks
43．It is implied in the first paragraph that________．
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste test is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
44．The underlined word “burnout” here refers to the state of________．
A．being seriously burnt in the skin
B．being badly damaged by fire
C．being unable to burn for lack of fuel
D．being unable to function because of too much use
45．The author’s purpose in writing this passage is to________．
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control of colas
C．show that taste preference is highly subjective
D．argue that taste testing is an important marketing strategy 题型：未知 难度：其他题型
答案
41---45 CAADC
解析
略考点
据考高分专家说，试题“B Taste is such a su.....”主要考查你对 [政治经济类阅读 ]考点的理解。政治经济类阅读
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
