Sports account for a growing amount of income made on the sales of commercial ti

题文

Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
小题1:Television sport programs on weekend afternoons         . A．result in more sport eventB．get more viewers to play sportsC．make more people interested in televisionD．bring more money to the television networks小题2:Why would weekend afternoons become dead time without sport programs?A．Because there would be few viewersB．Because the advertisers would be off workC．Because television programs would go slowlyD．Because viewers would pay less for watching television小题3:In many families, men make decision on          . A．holidayB．sports viewingC．television shoppingD．expensive purchases小题4:The ratings are not important for golf and tennis programs because         . A．their advertisers are carmakersB．their viewers are attracted by sportsC．their advertisers target at rich peopleD．their viewers can afford expensive cars小题5:What is the passage mainly about?A．Television viewers are determined by male viewersB．Rich viewers contribute most to television companiesC．Sports are gaining importance in advertising on televisionD．Commercial advertisers are the major sponsors of sport event 题型：未知 难度：其他题型

答案

小题1:D
小题2:A
小题3:D
小题4:C
小题5:C

解析

本文是说明文，说明运动占据很大一部分商业广告。
小题1:细节理解题。由本文第二段This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.可知。其中 sell high price 与bring more money 是同义重现。
小题2:细节理解题。结合41题和排除法可以得出答案。其中BCD项的表达都不合常理。
小题3:细节理解题。由They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.可知，其中expensive purchases与on the purchases of computers, cars and life insurance属于上下义重现。
小题4:细节理解题。由It is made up of people from the highest income groups in the United States,可知，其中highest income 和 rich people 同义重现。此外，此题也可以根据常识解答：一般而言，高尔夫球是贵族运动，是有钱人的娱乐活动。
小题5:主旨大意题。根据全文不难得出答案。另外也可以用排除法解答：A项中电视收视率只是其中的一个细节，不能作为全文主旨，错在以偏概全。B项的most 和D项的major一样，都是表达有误。

考点

据考高分专家说，试题“Sports account for a.....”主要考查你对 [政治经济类阅读 ]考点的理解。

政治经济类阅读

政治经济类文章的概念：

要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。

如何备考政治经济类阅读理解题：

【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。