题文
Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.Written advertisements probably began with hieroglyphics more than three thousand years ago, but only a few people could read these symbols. So merchants made signs with pictures or hung their tools over their doors to identify their businesses.
In the time of the Roman Empire, wall paintings were a popular form of advertisement. An ad for a play, or some other performance was painted on part of a building or on a wall around a city. People often advertised a house for rent or a freshwater bath in this way, too.
Today, large wall signs are still used for outdoor advertising. But outdoor advertising is only a small fraction of the total advertising. about forty per -cent of all ads are printed in daily newspapers. Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.
Advertisements in magazines and on television reach many people, too. However, usually only large companies can advertise on a national network, because TV commercials shown across the country can cost many thousands of dollars.
Then there are ads that are almost part of daily living. If you use public transportation, you will see large printed ads, called ear cards, on buses and taxis and in trains. Ads are painted on the trucks that deliver products people are buying or selling.
小题1:Which is the passage mainly discussing?A．Modern advertisingB．Significance of advertisingC．Development of advertisingD．Origin of advertising小题2:Which of the following is the original form of advertising?A．Signs with picturesB．Wall signsC．Street cryingD．Wall painting小题3:Which of the following can best replace the underlined word “hieroglyphics” in Paragraph 2?A．A signalB．A signatureC．A symbolD．A form小题4:Why did the merchants make signs with pictures or hang their tools over their doors ?A．To have their houses decorated.B．To make their business known by public.C．To enable people to learn how to readD．To advertise their houses to rent小题5:Radio commercials are the best form of advertising because ____________.A．they can be heard everywhere in a countryB．they are cheap and fastC．they are most recently developedD．they can be understood by those who can neither read nor write 题型：未知 难度：其他题型
答案
小题1:C
小题2:C
小题3:C
小题4:B
小题5:A
解析
本文是关于广告也的发展历程，从远古的广告到现代的各种广告形式。
小题1:C 主旨大意题。通过文章的描述可知本文是关于广告也的发展历程，从远古的广告到现代的各种广告形式。故C正确。
小题2:C 细节题。根据第一段Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.
说明Street crying是最初的广告形式，故C正确。
小题3:C 推理题。根据本句Written advertisements probably began with hieroglyphics more than three thousand years ago以及下面的So merchants made signs with pictures or hung their tools over their doors说明在3千年前就有了带有具体符号的书面广告，故该词是指symbol。C正确。
小题4:B 细节题。根据第二段最后一句. So merchants made signs with pictures or hung their tools over their doors to identify their businesses说明他们这样做是让他们的生意被别人知道，故B正确。
小题5:A 细节题。根据第4段3,4行Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.说明A正确。
点评：本文介绍了从古到今的各种广告的形式和广告业的发展历程。考查细节题较多，如2,4,5对于文章中的细节题，要注意文本内容的理解。关键是找出原文的根据，认真核查题支和原文的异同，常犯错误有：绝对化语言，范围扩大或缩小，以偏概全，张冠李戴等。带着问题，再读全文，找出答题所需要的依据，完成阅读。
考点
据考高分专家说，试题“Many adults in the U.....”主要考查你对 [政治经济类阅读 ]考点的理解。政治经济类阅读
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
