题文
Why are we addicted to upgrades? According to Donald Norman, American author of the book The Design of Everyday Things, “planned obsolescence”（计划性报废） is the trick behind the upgrading culture of today’s consumer electronics industry.The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick– they’re not inventing anything new,” he said.
Thomas Wensma, a Dutch designer, despises the “planned obsolescence” of companies, as recently reported by UK-based The Guardian.
Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.
But the new psychology of consumers is part of this system, as Wensma said to the newspaper: “We now want something new, something pretty, the next shiny thing.”
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“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”
In its most recent fiscal(财务的) year, Apple’s profit margin was more than 21 percent, reported the Los Angeles Times. At Hewlett-Packard, the world’s biggest PC manufacturer, it was only 7 percent.
“Steven Jobs pushed the principle of ‘planned obsolescence’ to new heights,” the newspaper commented on the company’s profits and marketing strategy. “Apple’s annual upgrades of its products generate sales of millions of units as owners of one year’s MacBook or iPhone line up to buy the newest version, even when the changes are incremental.”
Peer pressure
As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
小题1:Donald Norman believes that electronics makers strategically release new upgrades periodically because __________.A．customers need the latest versionB．technology is developing so fastC．they want to invent something newD．they can make a lot of money小题2:Thomas Wensma’s attitude to the “planned obsolescence” is __________.A．positiveB．negativeC．indifferentD．neutral小题3:What subtitle can best fit into the blank in the text?A．Huge profitsB．Apple’s principleC．Environmental damageD．Marketing strategy小题4:The writer takes the example of Li Jijia to show that __________.A．the new psychology of consumers is also to blame for the wasteful systemB．young people are always fond of something new, pretty and shinyC．if you don’t upgrade your smart phone, you will lose contact with your friendsD．needs of consumers help to promote the development of electronics industry 题型：未知 难度：其他题型
答案
小题1:D
小题2:B
小题3:A
小题4:A
解析
本文主要讲述的是现在在技术领域出现的更新的现象，文章分析了这种现象出现的根本原因还是利润。
小题1:D 推理题。根据文章第二段The New York Times cited Norman last month, saying that electronics manufactures strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version可知用户要购买这些新的更新，要花钱，也许经济上的要求是最根本的原因。故D正确。
小题2:B 推理题。根据Wensma said this is a wasteful system through which companies – many of them producing personal electronics – release shoddy products simply because “they know that, in six months or a year, they’ll put out a new one”.可知他认为这是一种浪费，故说明他是反对这一看法的，故B正确。
小题3:A 推理题。根据“We now want something new, something pretty, the next shiny thing.”
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“It’s to the damage of the consumer and the environment,” as the New York Times quoted Norman. “But perhaps to the betterment of the stockholder.”可知这里是指利润才是最终的追求。经济利益才是这样做的目的，故A正确。
小题4:A 推理题。根据文章最后2段As to Li Jijia, the need for upgrading his smart phone comes mainly from friends and classmates. When the majority of friends are switching to the latest devices, he worries about feeling left out.
“Some apps and games require better hardware to run,” said Li. “If you don’t join in, you lose part of the connection to your friends.”
可知消费者这种追求最好的心理也是这一现象出现的原因。故A正确。
点评：本文主要讲述的是现在在技术领域出现的更新的现象。要求考生读懂文章中的每个句子的意思还要推理它们之间的关系，结合自己的生活常识和经验，再通过逻辑推理和判断，理解文章的言外之意，从而揭示文章的深层涵义。任何一篇文章都有其特定的写作目的，读者应当知道如何去做或按照某种方式传递思考问题。推理判断题的答案不可能在文章中直接找到，因此推理时我们务必要忠于原文，在文章中寻找并确定可推论的依据，即：已知部分－推论的前提，从中推测出未知部分－推理的结论，切忌妄加评论，把自己的观点当成作者的观点。
考点
据考高分专家说，试题“Why are we addicted .....”主要考查你对 [政治经济类阅读 ]考点的理解。政治经济类阅读
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
