题文
I was reading these interesting stories behind a group of great logos (标志) in the world. Personally Nike is my favorite one—it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “ rainbow apple”, a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
小题1:What does the author think of the stories of the great logos?A．They are boringB．They are out of date.C．They are attractiveD．They are practical小题2: What does Nike’s logo stand for?A．The goddess of victoryB．The source of inspiration for soldiersC．The statue of the Greek goddessD．The wing of the Greek goddess小题3:We can learn that Apple’s present logo is______.A．the religious story of Adam and EveB．a bitten apple with only one colorC．Newton’s sitting under an apple treeD．the rainbow- colored bitten apple小题4:Which of the following time orders describes the births of the great logos?A．Mercedes Benz – McDonald’s – Nike – Apple.B．Nike – McDonald’s – Apple – Mercedes Benz.C．Mercedes Benz – Apple – Nike –McDonald’s.D．Nike –Mercedes Benz –McDonald’s – Apple, 题型：未知 难度：其他题型
答案
小题1:C
小题2:D
小题3:B
小题4:A
解析
文章讲述了几种很受欢迎的品牌他们所代表的理念，在耐克，苹果，麦当劳，奔驰，阿迪达斯等这些知名品牌的设计中都有着深刻的理念融入其中。
小题1:细节理解题。I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.句子的意思是：在世界上每一个伟大的理念背后都有着有趣的故事，就我个人来说，耐克是我最喜欢的，我喜欢这些品牌背后的故事，他使我忘记所有其它的事情，从本句来看这些故事是很吸引人的。故答案应为C
小题2:细节理解题。This logo represents the wing in the famous statue of the Greek goddess.耐克这个品牌符号所代表的是希腊女神雕塑的翅膀。由此句可知答案为D
小题3:细节推理题。从第四段的句子:a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.可知苹果符号的设计理念被改变了很多次，彩虹颜色的苹果被一种颜色的咬过的苹果所替代，故答案应为B
小题4:综合排序题。Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35意思为：Nike的理念是在1971年由Carolyn Davidson设计出来；The logo was designed in 1962 by Jim Schindler麦当劳的理念设计于1962年；And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.苹果的理念是在1998年确定下来，直到现在没有改变；Benz came as a result of a combination with Benz, Cie and DMG in 1926.1926年设计出了奔驰的符合。所以答案应为A
考点:文化类文章的阅读理解
考点
据考高分专家说，试题“I was reading these .....”主要考查你对 [政治经济类阅读 ]考点的理解。政治经济类阅读
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
