题文
A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled（严阵以待的） UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.
Michael Ghosh, the brainchild（创意者）behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”
The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage（饮料） makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses.
小题1:What can we know about the Sample Trend?A．It has turned out to be a success in London.B．The goods in the shop are free for everyoneC．The customers can only go to it once a month.D．It sells everything people need.小题2:The word “catch” (in para2) can be replaced by _________A．advantageB．disadvantageC．problemD．requirement小题3:The customers need to fill a questionnaire to________A．give suggestions for the productsB．recommend the productsC．give feedback about the productsD．express their thanks 题型：未知 难度：其他题型
答案
小题1:C
小题2:D
小题3:C
解析
文章大意：日本的新式零售模式将进军英国，按照这一模式，顾客可以免费拿走商品。
小题1:C细节理解题。根据第二段users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year.所以选择C。根据第一段是说这种零售方式将进军英国，所以并不能说已经成功，所以A不正确。B和D中的陈述太绝对化，与文章中的句子不对应。
小题2:D 词义猜测题。 根据文章第二段的句子The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.得知“顾客唯一需要做的就是对试用的每样商品填写一份简单的调查问卷。”所以，catch是指requirement需求；要求 。可以确定答案用D。
小题3:C 细节理解题。根据倒数第二段的句子Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. 可知，填写调查问卷的目的是想得到顾客对商品的意见反馈，即答案选C。
考点
据考高分专家说，试题“A new retail phenome.....”主要考查你对 [政治经济类阅读 ]考点的理解。政治经济类阅读
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
