题文
A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising ,but didn’t get it back ”“How did you write your advertisement ?”asked one of the listeners ,a merchant .
“Here it is,” said the man ,taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening a black silk umbrella .The gentleman who finds it will receive ten shillings on leaving it at No 10 Broad Street .”
“Now ,”said the merchant, “I often advertise ,and find that it pays me well .But by the way in which an advertisement is expressed is of extreme importance .let us try your umbrella again ,and if it fails ,I will buy you a new one. ”
The merchant then took a slip of paper out of his pocket and wrote :“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street .He is well known .”
This appeared in the paper ,and on the following morning ,the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter
小题1:This is a story about ________. A．how a man lost and found his umbrella.B．how to make an effective advertisement.C．how to find lost things.D．how to put an advertisement in the newspaper.小题2:“If it fails, I will buy you a new one ” suggested that _______. A．he was rich enough to afford an umbrella B．he was not sure he would get the umbrella back C．he was quite sure of his success .D．he was ready to help others .小题3:The result of the first advertisement was that ________. A．the man got his umbrella back .B．the man wasted some money advertising .C．the man found his umbrella D．someone found his umbrella .小题4:According to the first advertisement ,anyone who ___would receive ten shillings.A．left the umbrella in the City ChurchB．found the umbrella at No. 10 Broad StreetC．gave the message to the man D．left the umbrella at No. 10 Broad Street 题型：未知 难度：其他题型
答案
小题1:B
小题2:C
小题3:B
小题4:D
解析
小题1:根据2个不同广告的效果，可以看出广告的重要。倒数第三段可知。
小题2:根据第四段可知。
小题3:根据第一段可知。
小题4:第三段最后一句，
考点
据考高分专家说，试题“A man once said how .....”主要考查你对 [社会现象类阅读 ]考点的理解。社会现象类阅读
社会现象类阅读概念：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题，明确要求。
在阅读文章前，最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章，可使思路更敏捷，而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文，抓住主要内容。
在不影响理解的前提下，尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时，如遇到不熟悉的单词、词组或一时看不懂的句子，不要停下来苦思冥想，继续读下去，通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时，要特别注意主题句。每篇文章或每个段落都有与文章有关的句子，尤其是科技、政论性文章的主题句一般都在文章的开头或结尾，插在中间的很少。所以，文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述，因此要特别注意，彻底理解。
4、有针对性地仔细阅读，找寻所需信息。
在前面的基础上，可进行有针对性地阅读了。把与问题无关的内容一扫而过，而对于和问题有关的内容认真阅读，还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来，逐条分析，综合判断，找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后，可以按照文章要求以及上下文之间的关系，做出推理判断。在进行推理判断的时候，需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读，验证答案。
要用全文的中心思想统帅各个题目，研究其内在联系和逻辑关系，并依次审核那些还未打上的题目，确保理解无误。
