题文
The Winter Olympics proved no match for television's gold-medal winner, "American Idol". Fox's unbelievable successful contest crashed the Olympics in head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.The Olympics recovered a bit after "Idol" went off the air, but its overall audience of 18.6 million was the least-watched winter Olympics telecast since Nagano's closing ceremonies in 1998, Nielsen said.
Since its opening on Friday, the Turin games have been running well below the 2002 Salt Lake City games in viewership interest. Much of that was expected, but Tuesday's rating was the first alarming sign for NBC that increased TV competition has taken a toll.
"The competition from 'Idol' is heavier than the Olympics has ever seen," said NBC Sports spokeswoman Alana Russo.
It doesn't figure to get any easier, with "Idol" and ABC's "Lost" on the air Wednesday. CBS' "Survivor" and "CSI: Crime Scene Investigation" offer more competition on Thursday.
Even figure skating, the most popular winter Olympics sport for viewers, didn't help much on Tuesday. NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.
Through five nights of Olympics coverage, NBC's average prime time rating is 12.7 ( a rating point represents 1,102, 000 households, or 1 percent of the nation's estimated 110.2 million TV homes). NBC said before the games started that it had promised its advertisers a rating of between 12 and 14. If it slips below that, NBC will have to make it up to advertisers with free commercial time.
" ‘American Idol' is clearly a phenomenon," said Randy Falco, president of the NBC Universal Television Group. "But we expected it and are tracking fight where we planned to be at this point." Between NBC and its networks, about 65 percent of the nation's television homes have tuned in at least some of the games.
小题1:How many viewers watched the Winter Olympics on Tuesday night?A．110.2 millionB．12.7 millionC．27millionD．16.1million小题2:What did NBC do on Tuesday night to attract more viewers?A．To ask the "idol" to go off the air.B．To play the tapes of men's figure skating.C．To add "Survivor" to its program.D．To do more advertising.小题3:If the rating slips below 12, NBC will .A．do more advertising for nothingB．stop running normallyC．never cover the OlympicsD．pay extra money for advertisers小题4:What does the underlined word "taken a toll" mean?A．paid off.B．caused loss.C．broken out.D．picked up. 题型：未知 难度：其他题型
答案
小题1:D
小题2:B
小题3:A
小题4:B
解析
小题1:细节题。根据第一段第三行head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.可知答案为D。
小题2:细节题。第六段第2,3行NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.可知B正确。
小题3:细节题。根据倒数第二段最后两行If it slips below that, NBC will have to make it up to advertisers with free commercial time.可知A正确。
小题4:猜测词义题。根据上下文可知星期二的收视率给NBC敲响了警钟。越来越多的竞争导致了损失。
考点
据考高分专家说，试题“The Winter Olympics .....”主要考查你对 [社会现象类阅读 ]考点的理解。社会现象类阅读
社会现象类阅读概念：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题，明确要求。
在阅读文章前，最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章，可使思路更敏捷，而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文，抓住主要内容。
在不影响理解的前提下，尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时，如遇到不熟悉的单词、词组或一时看不懂的句子，不要停下来苦思冥想，继续读下去，通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时，要特别注意主题句。每篇文章或每个段落都有与文章有关的句子，尤其是科技、政论性文章的主题句一般都在文章的开头或结尾，插在中间的很少。所以，文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述，因此要特别注意，彻底理解。
4、有针对性地仔细阅读，找寻所需信息。
在前面的基础上，可进行有针对性地阅读了。把与问题无关的内容一扫而过，而对于和问题有关的内容认真阅读，还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来，逐条分析，综合判断，找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后，可以按照文章要求以及上下文之间的关系，做出推理判断。在进行推理判断的时候，需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读，验证答案。
要用全文的中心思想统帅各个题目，研究其内在联系和逻辑关系，并依次审核那些还未打上的题目，确保理解无误。
