题文
Why Doesn’t Anybody Copy Apple?Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete. This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it’s not successful; secondly, Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, it’s not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful,the answers regarding the cause of this success border on the mythical.The climax of this hypothesis is the “chief-sorcerer”theory of success which places one magician,like Steve Jobs,in charge of casting all the right spells（符咒）
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in that direction, but efforts are half-hearted. There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage.
小题1:When a new product of Apple comes out, often it ______.A．starts a revolution of an industryB．ruins an industry dramaticallyC．puts itself in an unbeatable positionD．is soon overtaken by imitated products小题2:According to the passage, other companies don’t “copy being Apple” because ______.A．Apple is not a successful companyB．they have no access to relevant resourcesC．it’s hard to find a magician like Steve JobsD．being Apple takes more than time and efforts小题3:We can infer from Para.5 that ______.A．other companies are dedicated to integrationB．Apple itself is fully aware of its unique advantagesC．Apple will hold the leading position in this industryD．other companies don’t have a great team as Apple does小题4:What does the author think of Tim Cook’s statement?A．DoubtfulB．AcceptableC．Unbelievable D．Disappointing 题型：未知 难度：其他题型
答案
小题1:A
小题2:D
小题3:C
小题4:B
解析
文章介绍现在苹果的新产品一出现，就会开始一场行业的革命。很多公司模仿苹果，但是没有人想做苹果，因为这需要时间精力，Tim Cook认为苹果在这个行业中会处于领导的地位。
小题1:细节题：从第一段的句子：When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built.可知一款苹果的新产品一出现，就会开始一场行业的革命。选A
小题2:细节题：从第五段的句子：Integration is something that can take a long time, but it is possible with great effort.可知没有人愿意做苹果是因为做苹果手机要花费太多时间精力。选D
小题3:推理题：从第五段的句子：There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.可知苹果在这个行业中处于领导的地位。选C
小题4:推理题：从最后一段的句子：However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage. 可知作者是赞同Tim Cook的说法的。选B
考点
据考高分专家说，试题“Why Doesn’t Anybody .....”主要考查你对 [社会现象类阅读 ]考点的理解。社会现象类阅读
社会现象类阅读概念：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题，明确要求。
在阅读文章前，最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章，可使思路更敏捷，而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文，抓住主要内容。
在不影响理解的前提下，尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时，如遇到不熟悉的单词、词组或一时看不懂的句子，不要停下来苦思冥想，继续读下去，通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时，要特别注意主题句。每篇文章或每个段落都有与文章有关的句子，尤其是科技、政论性文章的主题句一般都在文章的开头或结尾，插在中间的很少。所以，文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述，因此要特别注意，彻底理解。
4、有针对性地仔细阅读，找寻所需信息。
在前面的基础上，可进行有针对性地阅读了。把与问题无关的内容一扫而过，而对于和问题有关的内容认真阅读，还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来，逐条分析，综合判断，找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后，可以按照文章要求以及上下文之间的关系，做出推理判断。在进行推理判断的时候，需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读，验证答案。
要用全文的中心思想统帅各个题目，研究其内在联系和逻辑关系，并依次审核那些还未打上的题目，确保理解无误。
