题文
Does style really sell? How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson, British inventor of the Dvson vacuum cleaner that has sold in millions around the world, resigned as chairman of London's Design Museum. It is widely believed that Mr. Dyson felt that the museum put too much stress on style at the expense of serious industrial design.Mr. Dyson accused the museum of not keeping true to itself. He may be right, but these days, museums everywhere can no longer afford to be unique centers of scholarship and learning. Among competition for sponsorship, they must use exhibitions of populist culture, nice cafes and shops or, best of all, a new building by Frank Gehry to increase visitor numbers.
On the one hand, some producers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of their goods. On the other hand, there are those who believe that how a product looks is more important. Design is indeed a broad term, involving both function and form. Typically, in any given product area, it changes from the former to the latter. Clothing is a good example. But surely you would have to be a very shallow person to think something's appearance is more important than what it does.
Today nearly all goods at any given price point do much the same job. So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer, which could be through the visual appeal of the product or its packaging, or the imagery(意象) created by advertising. And what of the Dyson vacuum cleaner? Mr. Dyson may believe that people buy these machines because of the graphs showing their superior suction, but most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a fashionable brand. With its inside workings exposed, it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside. Functional it may be, but it is a bit of a trick, too.
小题1:Mr. Dyson left the Design Museum because he thought the museum .A．didn't increase the number of visitorsB．couldn't provide scholarships for learnersC．wasn't loyal to its original purpose of learningD．didn't have great appeal for serious industrial design小题2:What can we learn from Paragraph 4 ?A．A product with convenient packaging sells well.B．The majority of consumers prefer to buy branded goods.C．Most similarly priced products are of a comparable standard.D．Emotion contributes much to the development of advertising industry.小题3:The author believes that people buy the Dyson vacuum cleaner because .A．it has very good suctionB．it is fashionableC．it sells well around the worldD．it is invented by James Dyson小题4:What is the author's attitude towards the form of a product?A．Optimistic.B．Doubtful.C．Disapproving.D．Objective. 题型：未知 难度：其他题型
答案
小题1:C
小题2:C
小题3:B
小题4:D
解析
文章介绍现在的设计者和厂家更在乎产品的包装形式和品牌效应，但是产品的功能都是差不多的。
小题1:细节题：从第一段的句子：It is widely believed that Mr. Dyson felt that the museum put too much stress on style at the expense of serious industrial design. 可知Mr. Dyson离开了博物馆因为他认为它没有忠实于最初的学习的目的，选C
小题2:细节题：从第四段的句子：Today nearly all goods at any given price point do much the same job.可知大部分相似价格的产品会有可比较的水平的，选C
小题3:细节题：从第四段的句子：but most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a fashionable brand. 可知人们购买Dyson vacuum cleaner因为它很时尚，选B
小题4:写作态度题：从第三段的句子：On the one hand, some producers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of their goods. On the other hand, there are those who believe that how a product looks is more important. 可知作者对产品形式的分析是客观的，选D
考点
据考高分专家说，试题“Does style really se.....”主要考查你对 [社会现象类阅读 ]考点的理解。社会现象类阅读
社会现象类阅读概念：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题，明确要求。
在阅读文章前，最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章，可使思路更敏捷，而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文，抓住主要内容。
在不影响理解的前提下，尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时，如遇到不熟悉的单词、词组或一时看不懂的句子，不要停下来苦思冥想，继续读下去，通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时，要特别注意主题句。每篇文章或每个段落都有与文章有关的句子，尤其是科技、政论性文章的主题句一般都在文章的开头或结尾，插在中间的很少。所以，文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述，因此要特别注意，彻底理解。
4、有针对性地仔细阅读，找寻所需信息。
在前面的基础上，可进行有针对性地阅读了。把与问题无关的内容一扫而过，而对于和问题有关的内容认真阅读，还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来，逐条分析，综合判断，找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后，可以按照文章要求以及上下文之间的关系，做出推理判断。在进行推理判断的时候，需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读，验证答案。
要用全文的中心思想统帅各个题目，研究其内在联系和逻辑关系，并依次审核那些还未打上的题目，确保理解无误。
