题文
online grocery shopping was counted as the next great innovation to make our lives easier. In China more than 3,000 websites offer the service, but none have turned a profit.Xiang Nian has had a hard day at the office but at least she can skip the trip to the grocery store. A text message on her phone lets her know the order she placed earlier in the day has been delivered to a locker outside her apartment.
"It’s really convenient for an office worker like me. My fresh products are waiting for me when I get home and can start cooking. No need to go to the supermarket any more," Xiang says.
One of the largest online supermarkets in Wuhan is Just-easy Fresh Produce. Over the past 3 years, the company has developed its online retail grocery business by guaranteeing fresh produce and an innovative delivery system. They've installed thousands of lockers in communitieshttp:// / around downtown Wuhan.
"We get an average of 8,000 orders per day. That's the most in China, I'm proud of it. We have placed over 20 thousand lockers in more than half of the communities in Wuhan and we plan to expand to all of them. Many e-commerce giants, like Taobao, are talking about cooperation with us," Jie Xiaofeng, manager of Wuhan Just-easy Agricultural Science & Technology Co., says.
While Just-easy may have thousands of customers, a staff of almost 300 and 40 delivery trucks, it's still operating in the red.
"There are over 3,000 companies selling fresh products online in China. But none is making a profit. It will take them at least 3 years before they make a profit. The major challenge is the cost of delivery. But they do have many advantages. The price of their goods is lower than the supermarkets," professor He Dehua at Huazhong Agricultural University, says.
A number of China's e-commerce giants are making moves into online grocery sales, with Taobao opening an online platform it calls "Cainiao". And traditional retailers(零售店) including Wal-Mart and Carrefour are also looking to start selling their produce online.
Many big B2C e-commerce players usually take fresh farm produce as the last category to add to their offerings. But now more and more large businesses have set their eyes on the industry. They want to prove the fresh food market is definitely suited to online sales.
小题1:What is the main idea of the passage?A．The online grocery shopping is making our life easier.B．Just-easy Fresh Produce is a pioneer of the online retail grocery business.C．Conventional retailers are facing challenges.D．None of the online grocery supermarkets has made a profit.小题2:The underlined part “it's still operating in the red” probably means _______.A．the present situation of the company makes them angryB．the company is not making a profitC．the company is very popular with customersD．the staff of the company are aggressive小题3:What can we learn from the last two paragraphs?A．The fresh food market is definitely suited to online sales.B．Fresh farm produce is the last category that people will buy online.C．online grocery sales have drawn the attention of e-commerce giants.D．Traditional retailers choose to sell their produce on Cainiao.小题4:What’s the author’s attitude towards online grocery shopping?A．Pessimistic.B．Indifferent.C．Objective.D．Supportive. 题型：未知 难度：其他题型
答案
小题1:D
小题2:B
小题3:C
小题4:C
解析
文章介绍了网上购买新鲜农贸产品是快捷、方便、便宜的，但至少三年才会产生利润，目前各网络销售新鲜农贸公司都没有盈利。
小题1:推理题：根据文章第一段第二句“In China more than 3,000 websites offer the service, but none have turned a profit.”在中国超过3000的网站提供的服务,但都没有盈利。由此可知在线销售新鲜农贸产品公司不会有盈利。故选D。
小题2:推理题： 划线部分句意是公司亏本运营。只有B项公司不盈利与句意相符。故选B。
小题3:推理题：根据后两段内容可知国内国外的电子商务公司把目光放在新鲜农贸商品的在线销售上。故选C。
小题4:推理题：根据文章内容可知作者列举新鲜农贸商品在线销售的优势，也举例说明的目前不盈利的状态，由此可知作者的态度是客观的。故选C。
考点
据考高分专家说，试题“online grocery shopp.....”主要考查你对 [社会现象类阅读 ]考点的理解。社会现象类阅读
社会现象类阅读概念：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题，明确要求。
在阅读文章前，最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章，可使思路更敏捷，而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文，抓住主要内容。
在不影响理解的前提下，尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时，如遇到不熟悉的单词、词组或一时看不懂的句子，不要停下来苦思冥想，继续读下去，通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时，要特别注意主题句。每篇文章或每个段落都有与文章有关的句子，尤其是科技、政论性文章的主题句一般都在文章的开头或结尾，插在中间的很少。所以，文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述，因此要特别注意，彻底理解。
4、有针对性地仔细阅读，找寻所需信息。
在前面的基础上，可进行有针对性地阅读了。把与问题无关的内容一扫而过，而对于和问题有关的内容认真阅读，还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来，逐条分析，综合判断，找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后，可以按照文章要求以及上下文之间的关系，做出推理判断。在进行推理判断的时候，需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读，验证答案。
要用全文的中心思想统帅各个题目，研究其内在联系和逻辑关系，并依次审核那些还未打上的题目，确保理解无误。
