题文
As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.
Som'6 analysts have said that for Apple to regain its growth, the company.needs a more aggressive strategy for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.
But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones,"Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress. " he said.
In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.
Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-pricod Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.
小题1:Apple's shares dropped sharply because in December__A．the iPhone wasn't popular in ChinaB．its product quality was widely criticizedC．the earnings for the holiday quarter was disappointingD．the investors were not satisfied with Apple's management小题2:What can we learn from the passage?A．Apple tends to offer a lower sales forecast.B．China Mobile Ltd began to team up with Apple.C．Cook is pessimistic about what Apple did in China.D．Apple didn't take measures to develop Chinese market.小题3:The author uses the report from CLSA to prove A．their prices are actually lower than a year earlierB．Apple in China has ability to deal with any problemC．low-ended Android-based phones are progressing fastD．the promotion of lower-end iPhone will face a challenge小题4:The main purpose of the passage is to show the readers __A．Apple.'s high popularity in ChinaB．the challenge Apple faces in ChinaC．the approaching failure Apple will suffer in ChinaD．Apple's aggressive strategy in its market expansion 题型：未知 难度：其他题型
答案
小题1:C
小题2:A
小题3:D
小题4:B
解析
本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响，文章分析了苹果公司的新的对策和做法。
小题1:C 细节题。根据第一段最后一句Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.说明C项正确。
小题2:A 推理题。根据第二段最后一句the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.说明苹果公司向来的预期都很保守，故A正确。
小题3:D 天天乐。根据最后3行A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.说明中国国内生产的低端的智能手机的质量都很好；如果苹果公司生产这样的产品，会受到很大的竞争。故D正确。
小题4:B 主旨大意题。根据文章1,2段内容可知，苹果公司在中国遇见了较大的困难和挑战。故B正确。
点评：本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响。本文要求考生在阅读理解整体语篇的基础上，把握文章的真正内涵。要吃透文章的字面意思，从字里行间捕捉有用的提示和线索，这是推理的前提和基础;要对文字的表面信息进行挖掘加工，由表入里，由浅入深，从具体到抽象，从非凡到一般，通过分析、综合、判定等，进行深层处理，符合逻辑地推理。不能就是论事，断章取义，以偏概全。要忠实于原文，以文章提供的事实和线索为依据。
考点
据考高分专家说，试题“As Apple tries to ma.....”主要考查你对 [新闻报道类阅读 ]考点的理解。新闻报道类阅读
新闻报道类阅读的概念：
阅读理解的选材明显地呈现出关注实际生活的趋势，这种趋势与当前基础教育改革的目标是一致的，而中学生学习语言的根本目标与基础教育学会求知，学会做事，学会合作，学会做人的目标是一致的，真实新颖的选材对基础英语教学课程改革具有重要的反作用。
新闻报道类阅读理解技巧点拨：
新闻报道类类文章有一共同特点，即都是由标题（Headline）、导语（Lead）、主体（Mainbody）、背景（Background）和结尾（End）五部分构成。标题是新闻报道中心思想高度而又精辟的概括；导语位于新闻报道的首段，高度概括新闻事实；主体则对导语概括的新闻事实进行详细叙述；新闻背景是指新闻事实之外，对新闻事实或新闻事实的某个部分进行解释或补充的材料；结尾往往是新闻事件的结果或动态展望，也是中心思想的概括并常常与新闻导语相呼应。
新闻报道中的导语非常重要，它位于文章的第一段，通过它点出新闻的主题，五个W和一个H(When,Where,Who,What,Why和How)通常是构成一则完整消息不可缺少的要素。文章往往呈现出“倒金字塔”的特征，因此读懂首句或首段至关重要。
另外，从句的使用也是此类文章的一大语言特色，因为从句信息量大，适合新闻报道的要求。此外，大量的副词和插入语的使用也是此类文章的特点。为使文章更客观、更具信服力，常用The study said…, Scientists believe that…Experts said…, It's reported that…, According to the survey…等语言。同事在阅读过程中，我们要对材料所提供信息如when, where, who, how, why等进行提问，将信息迅速提炼出来。
新闻报道类阅读应试策略：
【命题趋势】
阅读理解的选材明显地呈现出关注实际生活的趋势，这种趋势与当前基础教育改革的目标是一致的，而中学生学习语言的根本目标与基础教育学会求知，学会做事，学会合作，学会做人的目标是一致的，真实新颖的选材对基础英语教学课程改革具有重要的反作用。时文报道就在文章中体现了这一要求。主要表现在以下几个方面：
1、反映海内外事件，文章结构严谨，内容贴近生活，用现代英语反映现代生活。
2、如果是新闻报道，都有比较固定的写作格式，如文首通常有报道的地点或时间，第一句话常常是文章的导语，有助于了解文章的大致内容和主题。
3、如果是新闻报道则是记叙文，有地点、时间、人物、事物等要素。
4、有许多大量反映当代社会变化的新词汇和表达方式。
5、命题既重细节，又重推理和主旨。
6、大背景中的小事件，大事件中的小插曲往往是选材的热点。
【应试对策】
1、在平时学习中，关注生活，阅读新闻报道和广告类文章、把阅读时事文章作为学习英语的重要途径。
2、了解新的词汇和表达方式。如：tsunami海啸，MP3players(MP3)播放器，well_offsociety小康社会等。
3、抓住文章主题，准确捕捉细节和内涵，进行合理的推理。
4、品味新闻的标题，联系平时所积累的知识，为了解材料大意作铺垫。
5、了解新闻报道的特殊规律，其内容和多含何人、何地、何事、何时等，阅读时要抓住新闻的这一主要特点去理解判断。
6、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或至少是一部分内容的概括。
