题文
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉)restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service,no waiters or waitresses, and no tips.Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序)for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement included the right to duplicate(复制) the menu, the equipment, even their red and white buildings the golden arches(拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over$1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.
小题1:This passage mainly talks about ___.A.the development of fast food servicesB.how McDonald’s became a billion-dollar businessC.the business careers of Mac and Dick McDonaldD.Ray Kroc’s business talent小题2:Mac and Dick managed all of the following business except ___.A.a drive-inB.a theaterC.a cinemaD.a barbecue restaurant小题3: We may infer from this passage that ___.A.Mac and Dick McDonald never became wealthy, for they sold their ideas to KrocB.the place the McDonald brothers chose was the only source of the great popularity of their drive-inC.forty years ago there were lots of fast-food restaurantsD.Ray Kroc was a good businessman小题4:The passage suggests that ___.A.creativity is an important element of business successB.Ray Kroc was the close partner of the McDonald brothersC.Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD.California is the best place to go into business小题5:Which of the following statement is NOT true?A.Today McDonald’s is very popular in the world.B.The first twenty-two years of McDonald’s is the most surprising success in American business history.C.Mac and Dick McDonald were content with their business at first.D.It is convenient to eat in a drive-in. 题型:未知 难度:其他题型
答案
小题1:B
小题2:C
小题3:D
小题4:A
小题5:B
解析
本文叙述了麦当劳快餐的发展史。1939年,麦克和迪克·麦当劳两兄弟,在圣贝纳迪诺县,加利福尼亚州创办了免下车餐厅。他们烹饪的食物遵循严格的程序,保持一致性。他们的新型的免下车餐馆变得异常火爆,尤其是吃午饭时。商人Ray Kroc很快就看到了兄弟快餐店的特殊吸引力,买下了经营权,把麦当劳快餐不断壮大,后来麦当劳成为了家喻户晓的名字。它的头二十二年在美国现代商业历史上是最令人惊讶的成功例子之一。
小题1:主旨大意题。根据最后一段的In 1976, McDonald’s had over$1 billion in total sales.可推测全文围绕着麦当劳的总销售额达10亿美元的商业发展过程。故选B。
小题2:细节理解题。根据第一段的They had run their own businesses for years, first a theater, then a barbecue(烤肉)restaurant, then another drive-in.他们经营他们自己的公司多年来,有一个剧场,然后烤肉餐厅,然后另一个免下车餐馆。文章没提拥有a cinema,故选C。
小题3:推理判断题。根据第二段的They were content with this modest success until they met Ray Kroc.
从中可知正是Ray Kroc能够发现商机,并把麦当劳壮大,可知他是一个优秀的商人。故选D。
小题4:推理判断题。根据第二段的Their new drive-in became surprisingly popular, particularly for lunch.他们的新型的免下车餐馆变得异常火爆,尤其是吃午饭。从中可知采用新鲜的事物来经营,利用创新易获得成功。故选A。
小题5:细节理解题。根据最后一段的Its first twenty-two years is one of the most surprising successes in modern American business history.它的头二十二年在美国现代商业历史是最令人惊讶的成功例子中的一个,但并不是最成功的一个。因此B的说法不符合文章的意思。故选B。
考点
据考高分专家说,试题“In 1939 two brothers.....”主要考查你对 [人物传记类阅读 ]考点的理解。人物传记类阅读
人物传记类文章的文体特征:
人物传记是记叙文体的一种,主要描写某人的生平事迹、趣闻轶事、生活背景、个性特征、成长奋斗历程等,包含记叙文的时间、地点、人物、事件等要素。其特点是以时间的先后或事件的发展为主线,空间或逻辑线索贯穿文章始终,脉络清楚,可读性较强。
人物传记类文章的阅读策略和解题技巧:
1、把握文体特征,注意写作手法如前文所述,人物传记是记叙文体的一种,因此在阅读时要把握好时间、地点、人物和事件这四大要素。
其次,还应该注意人物传记类文章的结构多按时间顺序排列,一般采用倒叙的写作手法,有时也采用插叙和补叙等手段。弄清楚人物传记类文章的特征和写作手法,能帮助考生在阅读和回答问题时做到高效省时、准确无误。
2、抓住题干关键词,采用寻读的方法查找细节描述事实细节题是人物传记类文章的主要题型,一般常见以下几种类型:
(1)对号入座题:
这种题的答案一般在原文中可以直接找到,只要读懂文章,掌握文章中的事实,如时间、地点、事件等细节问题,就能选对正确答案。
(2)词义转换题:
这种题常常是原文有关词语和句子的转换,而不能在原文中直接找到。它要求考生能理解原文中某个短语或句子的含义,从而找到与答案意思相同的词语和句子。
(3)是非题:
该题型俗称“三缺一”题型,即题目四个选项中有三个符合文章内容,剩下一个不符合。题干多为:Which of the following isTRUE?或者三个不符合文章内容,剩下一个符合,题干多为:Which of the following…isNOTtrue?或All the following are true EXCEPT
(4)排序题:
这种题要求考生根据动作发生的先后顺序和句子之间的逻辑关系,找出事件发生的正确顺序。可采用“首尾定位法”,即先找出第一个动作和最后一个动作,迅速缩小选择范围,从而快速选出正确答案。
(5)指代理解题:
一般是在人物或事物关系比较复杂的情况下使用的一种题型,所以理清人物及事物之间的逻辑关系是关键所在。可采用“逻辑关系梳理法”,使人物或事件关系清晰条理。不管题型如何,在做事实细节题时,可采用比较实用的方法一有目的的阅读。在阅读时,首先看题目要求我们理解什么细节,找出关键词,然后以此为线索,运用寻读的技巧迅速在文章里找出相应的段落、句子或短语。认真比较选项和文中细节的区别,在正确理解细节的前提下,确定最佳答案。这样一来,既提高了阅读的速度,又能确保答案的准确率。同时,建议阅读文章时把与答案相符的句子或短语用红线标示出来,标号注上是哪一题答案的相关句子,这样在检查时就不必重新阅读整篇文章了。
3、抽丝剥茧,推理判断深层含义推理判断题主要提问那些未曾在文中说明,但已特别暗示的内容,考查考生对文章的准确理解和判断。人物传记类文章常见的推理判断题型为:
(1)细节推断题:
要求考生根据语篇关系,推断具体细节,如时间、地点、人物关系、人物身份、事件等。一般可根据短文提供的信息,或者借助生活常识进行推理判断。
(2)因果推断题:
要求考生根据已知结果推测导致结果的可能原因。考生要准确掌握文章的内涵,理解文章的真正含义。
(3)人物性格、作者态度及观点判断题:
人物传记类文章中有些是考查考生对作者的主导思想、被描写人物的语气、言语中流露的情绪、性格倾向和作者或文中人物态度、观点等方面的理解题。推理判断题要求在理解原文表面文字信息的基础上做出一定推论和判断,从而得到文章的隐含意义和深层意义。解答此类题时,要注意:
(1)吃透文章的字面意思,从字里行间捕捉有用的提示和线索,这是推理的前提和基础。
(2)对文字的表面信息进俐宅掘加工,由表及里,由浅入深。从具体到抽象,从特殊到一般,通过分析、综合、判断等进行符合逻辑的推理。不能就事论事,断章取义,以偏概全。
(3)基于文章内容,以文章提供的事实和线索为依据,立足已知,推断未知。不能主观臆想,凭空想象,随意揣测,更不能以自己的观点代替作者的观点。
(4)把握句、段之间的逻辑关系,了解语篇的结构。要体会文章的基调,揣摸作者的态度,摸准逻辑发展的方向,悟出作者的弦外之音。
(5)注意文中所用词句的感情色彩,是讽刺性的,批评性的,赞成性的,还是反对性的,以便推测作者的观点和态度。



